PROUD TO REPRESENT

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More than a brand > Hoonigan is a community, an entire subculture fueled on the shared passion of going fast and breaking things.

1. A person who operates a motor vehicle in an aggressive and unorthodox manner, consisting of, but not limited to, drifting, burnouts, donuts as well as acts of automotive aeronautics. One who hoons.

An American automotive designer, racing driver and entrepreneur, Carroll Shelby was best known for his involvement with the AC Cobra and later with Mustang-based performance cars built in partnership with Ford Motor Company.  He is still the only individual to win the 24 hours of Le Mans as a driver, team manager, and manufacturer. 

Chip Foose is a living legend of the automotive industry and a proud member of the 'Hot Rod Hall of Fame' designing a legacy of car creations with his own clean and sophisticated style.  Foose and his team have turned dreams to reality for many during 9 seasons of Discovery Channels hit TV show 'Overhaulin' and continue to impress with builds inspired by Chips unique vision, skill and artistic inspiration.

Street Outlaws is the home of the fastest underground street racers in the USA - Discovery Channels hit TV series has been running since 2013 and continues to grow year by year as all drivers race to top 'The List'

Founded by Steve Burns, VP Racing Fuels was born in 1975 and is now the world leader in Fuel Technology, giving racers an exotic fuel blend and increased power gains.

The 'Built to Race' brand dedicated to vintage styled hot rods and custom bikes. Quarter Mile™ is quickly becoming the go to brand for premium race day apparel.